OFISPACE
Part of a team that built the digital marketing strategy to lease a new office building in one of Vancouver's most competitive neighbourhoods.
Deliverables:
Digital strategy, branding consultation, email campaigns, social media, digital ads
Year:
2025 – Present
Client:
Foundry
Role:
Digital Marketing Coordinator
Agency:
CBRE
The Challenge
OFISPACE is a new office building in Mount Pleasant, one of Vancouver's most desirable and competitive commercial neighbourhoods. The client had worked with us before and came back without a formal bid process, which was a vote of confidence. Now we needed to deliver on it.
The challenge was standing out in an area already full of attractive options. Mount Pleasant offers walkability, transit access, restaurants, and a strong work-life balance appeal. Every competing building could make that same pitch. We needed a sharper angle.
The Approach
Positioning:
We leaned into two things competitors couldn't easily match: the building's proximity to the upcoming Broadway SkyTrain extension, and its specialty suites designed for medical and tech tenants. Location appeal got people interested. The specialized spaces closed the deal.
Brand direction:
I didn't create the original brand for this project, but I advised on direction. The identity needed to feel modern and refined without being over complicated. It drew from the character of Mount Pleasant itself: creative, polished, approachable.
One key recommendation was investing in high-quality architectural renderings early. The renderings elevated everything that followed, the brochure, website, social, and email all looked stronger because the foundational visuals were worth building on.
Audience:
We targeted businesses actively looking for space in a premium neighbourhood, with specific messaging for medical and tech tenants who needed purpose-built suites, not generic office floors.
The Execution
Brand & Identity:
Modern, clean, and rooted in the Mount Pleasant neighbourhood. Refined but not overworked. The brand needed to feel as desirable as the area itself.
Email:
Focused on the building's standout features: the Mount Pleasant location, proximity to transit, and the medical and tech suites. Consistent messaging, clear calls to action, and carefully curated send lists built with credible contacts.
CLICK TO EXPAND
Social:
Echoed the email strategy across platforms. Consistent content pillars, same positioning, adapted for each channel.
The Outcome
Global Finalist — CBRE Marketing & Design Award, competing against 100+ offices worldwide
Gold Award — TITAN Property Awards, an international competition recognizing excellence in property marketing and design
58.6% average email open rate vs. 19–22% industry average
Reflection
This was the first major project where I helped lead the strategy without having created the original brand. It proved something important: I can step into a project partway through, understand the vision, and build a marketing engine around it. Not every role starts from scratch, and knowing how to plug into existing work and elevate it is just as valuable.